World Breastfeeding Week is a global campaign to raise awareness and inspire action on breastfeeding. This year's campaign runs from Aug 1-7 and has the slogan "Protect Breastfeeding: A Shared Responsibility".

Breast milk is often considered by the medical profession as the first live vaccine in a baby's life. It helps the baby establish a healthy condition and builds a healthy protection barrier. It also reduces the occurrence of infectious diseases in the baby. This is conducive to the prevention of chronic diseases in adulthood, but also promotes the postpartum recovery of mothers, reduces mother's risks of breast cancer and ovarian cancer and enhances the maternal bond with her child.

The Neonatal Department of Chongqing Health Center for Women and Children, or the CQHCWC, has long been advocating breastfeeding. Since the establishment of the breast milk bank in 2011, the amount of breast milk received has increased from 20,000 to 30,000 milliliters per month initially to more than 600,000 ml per month currently, guaranteeing the breastfeeding of more hospitalized babies. Breast milk is not only an irreplaceable nutrition in the healthy growth of babies, but it also plays an important role in the treatment of some premature infants and children with severe diseases.